Inspired by my favourite dog breed, the “Weimaraner”, this racing team was born.
These hunting dogs are usually referred to as “grey ghost” due to their gunmetal-like coat, which also happens to be one of my favourite colours. The “eerie and menacing” aesthetic was pursued for this project by selecting colours that not only have a lot of contrast between them but can also provide luminescence when the application allows for it, such as car liveries (graphics and decals over the car).
- Logo
- Car livery (graphics)
- Helmet and race suit
- Digital photography for social media
